Hey all. I've been doing "community management/evangelism" on the side since 2008 and I've now landed my first official job in this area as a Global Business & Technology Evangelist for an ecommerce tech scale-up.
Although familiair with the work of developers, I'm not one myself and there is also a "Technology evangelist" role within the new company that would look more at the traditional #DevRel activities towards developers. I on the other hand will be focussed more on end-users (mechants) and the partner network. The role sits within customer succes, but I'll work on both the pre- and post sales evangalism (luckily I won't be having any sales or marketing targets).
Still, despite not being focussed on developers, I feel that a lot of #DevRel things are still very relevant and the best match for what I'll be doing in terms of how to think about things, frameworks, etc.. More relevant that the more generic "Community Building" topics/forums/strategies out there.
But my question is: what are the main, but also maybe the not so obvious differences (or pitfalls) when applying #DevRel to non-developers?