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Guido X Jansen
Guido X Jansen

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DevRel for... non developers

Hey all. I've been doing "community management/evangelism" on the side since 2008 and I've now landed my first official job in this area as a Global Business & Technology Evangelist for an ecommerce tech scale-up.

Although familiair with the work of developers, I'm not one myself and there is also a "Technology evangelist" role within the new company that would look more at the traditional #DevRel activities towards developers. I on the other hand will be focussed more on end-users (mechants) and the partner network. The role sits within customer succes, but I'll work on both the pre- and post sales evangalism (luckily I won't be having any sales or marketing targets).

Still, despite not being focussed on developers, I feel that a lot of #DevRel things are still very relevant and the best match for what I'll be doing in terms of how to think about things, frameworks, etc.. More relevant that the more generic "Community Building" topics/forums/strategies out there.

But my question is: what are the main, but also maybe the not so obvious differences (or pitfalls) when applying #DevRel to non-developers?

Discussion (1)

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Tessa Kriesel

Hey @gxjansen ! This is a great question. I actually do not have a lot of experience leveraging DevRel for non-technical folks, however, I truly believe that DevRel methodologies would work on everyone—it's compassion, caring & support, who doesn't want that kind of an experience. I think the major differences you will see as you read content are likely around tracking & measuring success, and possibly around which channels to leverage for your content.

I would recommend doing some persona work to better understand your audience to help you define channels and metrics for success. I establish personas based on motivation vs who they are. You can read more about that over in my blog post, Developer personas driven by motivation. Obviously, the dev part doesn't apply, but the concept of finding their motivators is the key to personas. Hope this helps!