Discussion on: DevRel for... non developers

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Tessa Kriesel

Hey @gxjansen ! This is a great question. I actually do not have a lot of experience leveraging DevRel for non-technical folks, however, I truly believe that DevRel methodologies would work on everyone—it's compassion, caring & support, who doesn't want that kind of an experience. I think the major differences you will see as you read content are likely around tracking & measuring success, and possibly around which channels to leverage for your content.

I would recommend doing some persona work to better understand your audience to help you define channels and metrics for success. I establish personas based on motivation vs who they are. You can read more about that over in my blog post, Developer personas driven by motivation. Obviously, the dev part doesn't apply, but the concept of finding their motivators is the key to personas. Hope this helps!