- Be a player-coach, serving a small team, but also being hands-on, trying new things, building example projects, interacting with users, and writing
- Produce your own content on a consistent basis
- Work directly with the VP of Marketing and other marketing and product leaders to determine strategy and tactics to reach and engage developer audiences
- Supervise the work of the DevRel team to drive consistent, high-quality engagement with the technical communities we need to reach, and help them continuously learn and improve
- Be a regular contributor to our Deploy Friday pod/webcast series
- Speak at webinars, events, and conferences (including in-person when pandemic restrictions subside)
- Develop working technical (code and documentation) examples of how to solve dev and devops problems uniquely with Platform.sh
- Surface user challenges and opportunities you and your team discover to other Platform.sh teams
- A solid background in polyglot software development. Platform.sh is an end-to-end PaaS with support for numerous languages and frameworks. You’ll be responsible for telling developers a credible story regardless of their language of choice.
- Experience developing software that interacts with SaaS/PaaS/IaaS APIs
- Strong written and spoken English skills
- Published written work with a technical audience focus. While past professional experience in DevRel or evangelism is awesome, examples from personal blogs or 3rd party sites and publications are fine too. Did we mention you need to be able to write? ;-)
- Demonstrable leadership experience (prior experience as a people manager is not required, but we’ll want to know how you lead groups/teams/communities)
- Past work with API-centric products or services
- Experience working with open source software communities
- Writing samples as attachments or links
- Your podcast, Twitch stream, Youtube channel, or other public communication channel if you have one
- Your Github
Learn more and apply here:
Connecting your blog to Dev.to
- Collect the RSS feed URL for your current blog. Depending on your platform, this may vary.
- Login to dev.to and navigate to Settings, then Extensions
- Scroll down to Publishing to DEV Community from RSS and paste your RSS URL in the RSS Feed URL field.
- Be sure to check to make your RSS source the canonical URL be default. The next box is entirely up to you—but if you're keeping your blog, I would suggest not checking it.
- Click Save Feed Settings
- Let dev.to work their magic for a few minutes, or a few hours, it varies overall.
- Login back into dev.to and navigate to Dashboard under your account menu.
- You should see a feed of posts in draft mode that came in from your blog.
- Go through your posts and decide which ones make the cut for dev.to! Click Edit on the post you want to publish and make any appropriate tweaks. Be sure to change "false" to "true" when you are ready to publish!
- Click Save Changes. Your blog post is now live on dev.to. 💥
- Educate developers in developer advocacy and connect them with their favorite product companies
- Curate a strong community that educates and supports our audiences. I have a strong passion to educate & inspire all 3 complex audiences.
- Developers excited to engage with their favorite products, or looking for a DevRel career path
- Companies looking to better understand and grow their developer audiences
- Developer community & audience builders like myself
- Deliver wold-class developer audience consulting services. Focus on key clients that align with my values that I personally want to invest in.
- Slowly build Devocate, the product, as an add-on or integration with Orbit. Helping folks build developer programs and community at scale leveraging developer customer advocacy.
New focus on developers
We see many companies offering MVP or elite customer programs, the benefits of some of these programs can be instrumental to a developer if they use the product regularly. Imagine if a company actually listened to your feedback and implemented fixes? And they rewarded you for sharing it?
Companies can take the hint from here—building feedback programs that result in actionable product improvements can be one of the biggest ways to build developer trust & better your product. Reward your developer users for their feedback. Improving your product is only one benefit of our program methodologies. End result: developers praising your name in public and more tight-knit-invite-only developer communities & platforms, which leads to higher adoption, and well, we know what that means.
Growing an audience of developer advocates
We're educating and serving developers to ensure they learn all they can about successful developer advocacy, especially as a customer, but also as a career path. Building a network of developers ready to advocate on behalf of their favorite products—to gain both experience and knowledge in their new craft.
And finally, connecting developers with key developer-focused startups & organizations, helping build their early developer audience, and strengthening reputation & social following through their developer customer advocacy projects. All while giving developers experience in developer advocacy.
Last thing—our tech stack
Access to public-only posts on our blog. You can browse our blog and absorb any public content for free.
Subscribe using your email to get access to public and free subscriber content, sent directly to your inbox.
Paid Subscriber (Non-Developers)
Subscribe and pay a monthly or discounted annual fee to get access to paid subscriber content, sent directly to your inbox.
Paid subscriber resources are focused on community builders & companies.
Paid Subscriber Benefits
- Access to all posts, public to paid-subscriber only
- Accompanying posts that may include templates, project plans, imports, or other immediately impactful resources that go along with a concept or project idea
- Access to our paid-subscriber only Slack channel where our team provides insights and Q&A sessions and you can openly ask for tips or insights.
- 1:1 15 minute Q&A every month with our team
- 5% of your membership fee is donated to open source projects
Clients get paid access for free
- Lots of content drops over the coming weeks and months focusing on developer advocacy 101 and how companies can leverage it early
- Research & planning on Devocate, the product, and how it could be built to integrate with Orbit.
- Share completed ebook, 8 Pillars of Developer Relations
Chief (mind) Exploding Officer @ Devocate
Benefits to engaging with your favorite product company
- Build your network and social following through engaging with other industry colleagues
- Access to a way to share your critical product feedback
- Public support, increasing your credibility—most companies end up at least retweeting you
- Inner product knowledge of cutting-edge software and tooling can give you a cutting edge in your career
How do you get their attention
Speak their love language
Find the right platform
Leverage an "in"
Now, let's practice developer advocacy
They need to trust you too. Trust that instead of publicly shaming them for their faults, you'll share critical feedback with their team privately, giving them the opportunity to address your concerns.
Create enticing social posts, or content pieces in your preferred medium, that either teach someone how to do something with your favorite product, or speak positively about all the things you love about the product. Tag the company, or better yet, look for specific accounts, if they exist. For example, many companies have separate Twitter accounts for their developer audiences.
I'll share one I wrote not too long ago below.
This is incredibly exciting news! Major congrats to some of my favorite community people in the biz!— Tessa Kriesel (@tessak22) March 24, 2021
I’m a big fan, scratch that, big advocate for Bevy. If you’re managing events, meetups, conferences, etc., you need to check out @BevyHQ! 🙌 https://t.co/Wx0uL6eL3d
This role would be great for someone who has some technical capabilities & knowledge—relatability to those that do project work, usually as a freelancer or in a similar independent agency setting. This person is ready to move on from project-based work though and make a change in their daily tasks. They may have an extra sense of dedication & compassion for their network or communities they play a role in. Seems a strong connection with the WordPress community would be a major benefit. Someone who actively attends both virtual & in-person events and has spent time curating relationships among the WordPress ecosystem, more specifically with the technical side.
I'm a firm believer that you can get professional experience for a role through your open-source and community involvement. If I were hiring for this role, I would also consider devs that contribute to open source and advocate for it. It may not be for your brand, but they have still done the work, learned the content, and advocated for the work. Or someone who has founded & built a WordPress user group, a developer group, or another group or community of any kind. This is a lot of work, and if the group was successful at one point, they know how to establish and grow community, at least with folks they relate to.
I'm admittedly really excited to watch this role play out in the WordPress space. So many companies in WordPress can benefit from developer advocacy and building a strong developer community. Codeable will have a leg up in this space if they can find the perfect candidate who can nail this job description.
Learn more about the role
If someone had to use your product, would they be successful based on your documentation alone?
Speaking from someone who started one article of documentation for this community product. You know what I'll be doing in the coming weeks. 🤦♀️
Those close to me know that I’ve been trying to launch this community for a while now. I have this vision for how developers should be treated. And not just by developer relations teams, but by all people. I wish the world approached all relationships in the way that developer community leaders think about developer trust.
So it has become my mission to educate the world on how developers think and how that translates to non-developer audiences and how it helps build trusting relationships instead of single transactions.
If we looked at everyone like an opportunity for greatness versus a single sale, I truly think the world would be a better place.
I founded Devocate almost 2 years ago, with a dream to build a developer customer advocacy software solution, that would live on top of your community, and while I’m no closer to the software solution, I’ve had some time to learn a lot about a lot of different developer audiences in all stages, pre-seed to public enterprise.
If you’re going to build a software solution that can really walk folks through program building step by step then you better start to build an audience of folks who see the value in it. That took me one step further to realizing that I have a knack for understanding developer audiences, and I can use this experience to help my fellow developers, community leaders, and company owners to better themselves, their programs or their profit margin. Or if you’re like me, you fall into all 3 of those buckets (if that’s you, please message me, I need similar peers).
Anyways, I have lots of good blog content already published but expect to see daily content in short form like this, but also long form content in the coming weeks like white papers, courses, webinars, online events, clubhouse q&a’s and probably tons more. My goal is to have over 1,000 pieces of content done by the end of year. Seems like a lot, but when you engage deeply in your community, it’s easy to post 10 times a day. Maybe I’m not being ambitious enough? 🤔
I can't wait to celebrate my husbands birthday next year, and the 1 year anniversary with the Devocate Community. Our future looks ☀️
I truly beg you to suggest your content ideas in the suggestions box—did you get the soccer reference? Reply in the comments.
Address the Poster by Name
Introduce them to people you know
Link to other threads within our community
In a customer advocacy role, try to send materials from the communities marketing website or otherwise written or shared by them, you always want to deliver additional engagement opportunities for the companies you support & love.
Help solve their problem or provide a value
Stronger responses can help you
- Build a stronger network — if you help them, they’ll feel compelled to maintain a relationship or support you as well.
- Build your reputation — by answering threads you are building a reputation. One that shows you’re knowledgeable and also helpful.
- Build a following — over time folks will flock to find you in other mediums outside of this community. Building an audience across the internet is incredibly valuable for your career, no matter what profession or industry you're in